Gym physique 1 Page Business Plan

Fitness and boxing training Business Plan

Gym physique 1 Page Business Plan

Overview

Gym physique has a clear business objective to produce Fitness and boxing training services. These services have been developed over years with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.

The Customer

Gym physique has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Lose weight and tone up. This is a critical issue for our selected target market of Professional boxer, personal trainer.

The Value Proposition

Gym physique is uniquely positioned to deliver value to Professional boxer, personal trainer. "Gym physique will Safe effective training, nutritional advice to gain the body and fitness required." In order to be deliver on this value proposition, we Get fit and trim whilst learning a new skill with personal training included in the gym membership!. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the Fitness and boxing training market. We consider our key competitors to be: Urban metro gym

Westrige leisure gym. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Urban metro gym

Westrige leisure gym by We provide personal training and classes in the price of the monthly membership packages. We provide boxing training to add fun and new skills into your workouts..

Key Strategies

Over the next 6 months our focus will be to Advertise in local papers.

Give free trials in the gym.

Hand out free trial leaflets to potential gym users.

Email local businesses with special gym offers.. This task will be undertaken in the context of our broader strategy to Provide clean gym environment with a selection of classes, bootcamps and personal training.. These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Obtain 50 members Obtain 100+ members Obtain a full bootcamp

About this document
Fitness and boxing training Business Plan
This document was created by Jay of Gym physique using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.