Senin, 22 April 2013

Fetch Clothing 1 Page Business Plan

Clothing, Mostly T-shirts Business Plan

Fetch Clothing 1 Page Business Plan



Overview

Fetch Clothing has a clear business objective to develop, produce, promote and distribute Clothing, Mostly T-shirts products. These products have been developed over 1 Month with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to launch a new product. Whilst our existing products have been useful for testing the customer problem, new products are required to fully capitalise on our business potential. Our growth path is clearly oriented around the addition of new products, the development of these new products and the subsequent marketing of these. It is understood that costs will be associated with product development and marketing and these have been allowed for in our budget.

The Customer

Fetch Clothing has been created with a clear focus on the needs of our customers. Through a structured customer discovery plan, we've decided our selected target market consists of Teenage Hipsters.

The Value Proposition

Fetch Clothing is uniquely positioned to deliver value to Teenage Hipsters. "Fetch Clothing will Provides a service that teenagers can relate to." In order to be deliver on this value proposition, we Our unique products just make people want to buy. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the Clothing market. We consider our key competitors to be: Ratchet Clothing. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Ratchet Clothing because I am very determined and persistent to get what I want in life also I feel that I have some excellent ideas .


Key Strategies

Over the next 6 months my focus will be to promote fetch clothing as much as I can by sending free products to people with a lot of subscribers on Facebook in return they will help to promote and spread the word about fetch clothing. This task will be undertaken in the context of our broader strategy to ensure that we expand into new products like hoodies and maybe even leg wear to grow profitably hopefully These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Launch New Product, Obtain 50+ Customers and Grow Profitably

About this document
Clothing, Mostly T-shirts Business Plan
This document was created by Fabian of Fetch Clothing using the 5 minute Busine
ss Plan App. This technology and approach is powered by HyperQuestions.





  

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