d'trends studio 1 Page Business Plan
Overview
d'trends studio has a clear business objective to develop, produce, promote and distribute fashion products and services.
These products and services have been developed over 7years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones.
Our key long term business objective is to grow profitability. It is critical that we balance revenue growth with the growth in our cost base. Whilst the desire for profitable growth may constrain our growth rate, it is more important that revenue growth in isolation.
The Customer
d'trends studio has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as products should be of good quality.. This is a critical issue for our selected target market of women.
The Value Proposition
d'trends studio is uniquely positioned to deliver value to women.
"d'trends studio will good quality products, good customer service, ethical products."
In order to be deliver on this value proposition, we our products a made from natural material that very friendly to the human body. our products are trendy, simple and for all occasions, we source for our materials locally. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the fashion market. We consider our key competitors to be: Most fashion studios in Ghana and Nigeria. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with materials which some of them a source locally, genuine gemstones, genuine semi precious stones precious stones,sale specific world class Brand fashion products like shoes,bags, hair, cosmetics etc.
Key Strategies
Over the next 6 months our focus will be to Open branches and have shop online. This task will be undertaken in the context of our broader strategy to Will venture into other aspect of fashion to help grow the business .
These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are:
Go international
source some products from other country like franchise
About this document
fashion Business Plan
This document was created by Didi of d'trends studio using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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