CatLens Production 1 Page Business Plan

Small medium video production Business Plan

CatLens Production 1 Page Business Plan

Overview

CatLens Production has a clear business objective to produce Small and medium budgeted video production services. These services have been developed over 1 month with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.

The Customer

CatLens Production has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as the poor understanding of how different a professionally made video is from a company amateur video and how it can affect their profits and revenue. They need to see proof of numbers and data. This is a critical issue for our selected target market of Entrepreneurs, event runners, story writers and general public.

The Value Proposition

CatLens Production is uniquely positioned to deliver value to Entrepreneurs, event runners, story writers and general public. CatLens is set up by young, imaginative and professional individuals. The company is growing with them everyday and will never reach a stationery state. It will always be getting bigger and better. We aim to employ the skills of young professionals and break the glass ceiling imposed upon young creatives in the industry. We aim to be a role model in young entrepreneurship and ambitious youth. CatLens Production will Provide the service of professional video and short film production for a low price. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the Small to medium budgeted video production market. We consider our key competitors to be:
-ThinkTall Films
-Freelancers
-O2 business
-Orange Business
. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with them by offering lower prices for the same quality. If we offer a similar price we will offer better quality.

Key Strategies

Over the next 6 months our focus will be to Network, Build a website, a linkedIn page and distributing buisness cards. A lot of free to very low budget work and enter film festivals for exposure and portfolio creation. This task will be undertaken in the context of our broader strategy to Analyzing each job, it's cost estimate and profit before sending an estimate to each individual customer. These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones we will work toward achieving over the next 2 years are:
-Entering a film festival
-30 videos
-One Million Views

About this document
Small medium video production Business Plan
This document was created by Abdulrahman of CatLens Production using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.