Jumat, 19 April 2013

Ashford Plating Services 1 Page Business Plan

Gold plating Business Plan

Ashford Plating Services 1 Page Business Plan



Overview

Ashford Plating Services has a clear business objective to produce Gold plating products and services. These products and services have been developed over 1 month with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.

The Customer

Ashford Plating Services has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Saving money on luxury iterms. This is a critical issue for our selected target market of General public.

The Value Proposition

Ashford Plating Services is uniquely positioned to deliver value to General public. "Ashford Plating Services will Change the look of the old taps and gives you a touch of class." In order to be deliver on this value proposition, we We can plate them while Thay are still plumb in unlike any local company where you have to take them to the company. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the Gold plating market. We consider our key competitors to be: Ashford chrome . Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Ashford chrome by We can offer plating on site, in the home or on our premises .


Key Strategies

Over the next 6 months our focus will be to Promotion at events. This task will be undertaken in the context of our broader strategy to Release new ways of coating products. These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Obtain client base Be able to employ Move to a big premises

About this document
Gold plating Business Plan
This document was created by David of Ashford Plating Services using the 5 minute Busine
ss Plan App. This technology and approach is powered by HyperQuestions.





  

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