AquaSimple 1 Page Business Plan

Aquarium setup and services Business Plan

AquaSimple 1 Page Business Plan

Overview

AquaSimple has a clear business objective to develop, produce, promote and distribute Aquarium setups and services. These services have been developed over 5 years with a core focus on addressing the key customers problems and associated opportunities.

The Business Objectives

As a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of our customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.

The Customer

AquaSimple has been created with a clear focus on the needs of our customers. Through a structured customer retention process, we have validated the key customer problem as streamlineing the choices and setup of a new or established system through experience, communication, and attention to detail. This is a critical issue for our selected target market of busy professionals and business's.

The Value Proposition

AquaSimple is uniquely positioned to deliver value to busy professionals and business's. "AquaSimple will Provide a unique aquarium experience without the stress." In order to be deliver on this value proposition, we have over 20 years of successful experience in the industry which lets us make the most efficient use of the time and resources dedicated to your system. This capability has taken considerable time and effort to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the Aquarium setup and services market. We consider our key competitors to be: Alaska coral Finatics,
Tanks a lot, and
Craigslist joe. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Alaska coral Finatics,
Tanks a lot, and
Craigslist joe with unbeatable experience, flexile 24 hour service, and being customer oriented.

Key Strategies

Over the next 6 months our focus will be to call back old clients, establish relationships with pet store employees, get written referrals, set up a few demo tanks at high traffic areas, explore traditional media, and set up a web page. This task will be undertaken in the context of our broader strategy to hire an employee or two, and upgrade equipment (RO unit, water trailer, hd diatom filters, etc). These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: 10 hours of work a week, minimum, then 20 hours of work a week, Then hire an employee.

About this document
Aquarium setup and services Business Plan
This document was created by Josh of AquaSimple using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.