Acciaccatura Music 1 Page Business Plan

Piano accompaniment, live music Business Plan

Acciaccatura Music 1 Page Business Plan

Overview

Acciaccatura Music has a clear business objective to develop, produce, promote and distribute piano accompaniment, live music services. These services have been developed over 8 years with a core focus on refining quality of service and client satisfaction.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.

The Customer

Acciaccatura Music has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as the need for a pianist for exams or performances. This is a critical issue for our selected target market of music students, collaborative musicians and people who appreciate music.

The Value Proposition

Acciaccatura Music is uniquely positioned to deliver value to music students, collaborative musicians and people who appreciate music. "Acciaccatura Music is founded by a versatile musician who can play the piano for your special event, arrange music for your film, play at your corporate function, accompany you for your dance, theatre, production, exam or performance." In order to be deliver on this value proposition, we commit to being approachable and easy to work with. Kay, the founder of Acciaccatura Music, has excellent sight reading skills and the ability to learn music in a short amount of time. She can improvise and play in a variety of styles. Her passion for music is infectious. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the piano accompaniment and live music market. We consider our key competitors to be: Pianists and accompanists in the local area,
music teachers, official accompanists for AMEB and the University of Melbourne. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively by providing musical accompaniment that is of a high quality, collaboration which is mutually beneficial to your development as a soloist or ensemble musician, tasteful and elegant live music to create a memorable impression on your guests at your special event.

Key Strategies

Over the next 6 months our focus will be to develop a marketing strategy, contact musicians seeking a pianist, advertise on external websites, play for weddings and organize and perform in concerts and public events.This task will be undertaken in the context of our broader strategy to tour, record an album, go overseas and do further study and collaborate with international musicians. These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Launch and maintain website and Facebook page, achieve 10 live performances in the next year and gain 30 or more new customers and build a fan base.

About this document
Piano accompaniment, live music Business Plan
This document was created by Kay of Acciaccatura Music using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.