4Front School of Guitar 1 Page Business Plan

lessons and books Business Plan

4Front School of Guitar 1 Page Business Plan

Overview

4Front School of Guitar has a clear business objective to develop, produce, promote, distribute and perform lessons and books products and services. These products and services have been developed over 2 years with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow revenue. Rapid revenue growth is considered the most critical and measurable business goal. At this stage of our development, we consider this to be more important than profitability growth, although both are important long term objectives.

The Customer

4Front School of Guitar has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as the need to become a talented and disciplined musician. This is a critical issue for our selected target market of school students.

The Value Proposition

4Front School of Guitar is uniquely positioned to deliver value to school students. "4Front School of Guitar will provide a service that delivers weekly high quality training lessons and resources." In order to be deliver on this value proposition, we our uniquely developed teaching system provides strong reinforcement in building a musical foundation. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the lessons and books market. We consider our key competitors to be: Cool Kids Music Company, Music Bus, Music Corp. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Cool Kids Music Company, Music Bus, Music Corp by our unique group tuition format.

Key Strategies

Over the next 6 months our focus will be to grow lessons to 60 students. This task will be undertaken in the context of our broader strategy to grow lessons to 120. These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Reach 250 customers, launch 5th school, employ 2 tutors.

About this document
lessons and books Business Plan
This document was created by Isaac of 4Front School of Guitar using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.