The orphan grape 1 Page Business Plan

Wine Business Plan

The orphan grape 1 Page Business Plan

Overview

The orphan grape has a clear business objective to develop, produce, promote and distribute Wine products and services.

These products and services have been developed over 1year with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

As a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones.

Our key long term business objective is to grow revenue. Rapid revenue growth is considered the most critical and measurable business goal. At this stage of our development, we consider this to be more important than profitability growth, although both are important long term objectives.

The Customer

The orphan grape has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as A unique wine buying experience. This is a critical issue for our selected target market of Agri-tourism enthusiasts.

The Value Proposition

The orphan grape is uniquely positioned to deliver value to Agri-tourism enthusiasts.

"The orphan grape will Great wine in amazing locations with an unforgettable story in every bottle."

In order to be deliver on this value proposition, we Our buying power as a collective surpasses all of our competitors and allows us to create a superior product at a lower price. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the Wine market. We consider our key competitors to be: Mission Hill, gray monk and cedar creek estate winery. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with A unified collective of High quality wine experiences all working together for the success of the whole.

Key Strategies

Over the next 6 months our focus will be to Franchise . This task will be undertaken in the context of our broader strategy to Open three new locations.

These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are:
Open 1 new winery in year 1
Open 2 new wineries in year 2

About this document
Wine Business Plan
This document was created by Anthony of The orphan grape using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.