The Browne Business Group 1 Page Business Plan

Guitar lessons Business Plan

The Browne Business Group 1 Page Business Plan

Overview

The Browne Business Group has a clear business objective to promote Guitar lessons products and services.

These products and services have been developed over 2 years and 7 months with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

As a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones.

Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.

The Customer

The Browne Business Group has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Introducing Children to the literature of music through the guitar. This is a critical issue for our selected target market of Children 5-12.

The Value Proposition

The Browne Business Group is uniquely positioned to deliver value to Children 5-12.

"The Browne Business Group will Teach a child to make music in just 30 mins."

In order to be deliver on this value proposition, we We specialize in teaching Children for 30 years. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the Guitar lessons market. We consider our key competitors to be: There are teachers doing lessons privately .
There is not anyone teaching children between 5-12 specifically. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with We have specialized in delivering music lessons to the children. Understanding the Pyschology teaching music to children..

Key Strategies

Over the next 6 months our focus will be to Advertise papers
Internet
Promote concerts.
Direct mail Edd
Perform in public
Put on Christmas recitals. This task will be undertaken in the context of our broader strategy to Promote beginner guitar lessons. With guitar starter packets. To get families started..

These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are:
Get 100 students
Open a second location

About this document
Guitar lessons Business Plan
This document was created by Derwyn of The Browne Business Group using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.