SG Training 1 Page Business Plan

human resources, sales & marketing Business Plan

SG Training 1 Page Business Plan

Overview

SG Training has a clear business objective to produce human resources, sales & marketing services.

These services have been developed over six months with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

As a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones.

Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.

The Customer

SG Training has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as lack of appropriate training. This is a critical issue for our selected target market of individuals, management trainees, fresher & learners.

The Value Proposition

SG Training is uniquely positioned to deliver value to individuals, management trainees, fresher & learners.

"SG Training will short time frame, minimum cost & highly effective training.."

In order to be deliver on this value proposition, we team of trainers. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the human resources, sales & marketing market. We consider our key competitors to be: Other training houses. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Our short time frame, minimum cost & highly effective training.

Key Strategies

Over the next 6 months our focus will be to Integrate trainers and trainees. This task will be undertaken in the context of our broader strategy to Train sales and marketing and soft skills.

These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are:
establish SG training as First of sales training house
establish SG training as First Emotional intelligence training house

About this document
human resources, sales & marketing Business Plan
This document was created by Shishir of SG Training using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.