Scrumtruelescents Deli 1 Page Business Plan

Locally grown and produced sandwiches and soups Business Plan

Scrumtruelescents Deli 1 Page Business Plan

Overview

Scrumtruelescents Deli has a clear business objective to develop, produce, promote and distribute Locally grown and produced sandwiches and soups products and services.

These products and services have been developed over 3 months with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

As a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones.

Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.

The Customer

Scrumtruelescents Deli has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as the focus on local products while maintaining an environmentally friend stance in the market. This is a critical issue for our selected target market of Environmentally concise individuals.

The Value Proposition

Scrumtruelescents Deli is uniquely positioned to deliver value to Environmentally concise individuals.

"Scrumtruelescents Deli will produce soups and sandwiches from locally grown products while keeping the impacts of our business in mind when it comes to our environment."

In order to be deliver on this value proposition, we Fresh products that support local businesses and farms. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the Locally grown and produced sandwiches and soups market. We consider our key competitors to be: New seasons market, whole foods. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Our focus to our community and local farms.

Key Strategies

Over the next 6 months our focus will be to Develop Brand image and logo to. This task will be undertaken in the context of our broader strategy to Expand our products into other sources to acquire new customers.

These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are:
Launch into other stores
Grow our customer base

About this document
Locally grown and produced sandwiches and soups Business Plan
This document was created by Wendy of Scrumtruelescents Deli using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.