Selasa, 26 Maret 2013

PoP-ToP LLC 1 Page Business Plan

Vertical independent paper collapsing lids Business Plan

PoP-ToP LLC 1 Page Business Plan



Overview

PoP-ToP LLC has a clear business objective to distribute Vertical independent paper collapsing lids products and services.

These products and services have been developed over 3 months with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

As a key component of our growth strategy we consider it critical to identify and outline our business objectives, and
 align these objectives with clear and measurable development milestones.

Our key long term business objective is to launch a new product. Whilst our existing products have been useful for testing the customer problem, new products are required to fully capitalise on our business potential. Our growth path is clearly oriented around the addition of new products, the development of these new products and the subsequent marketing of these. It is understood that costs will be associated with product development and marketing and these have been allowed for in our budget.

The Customer

PoP-ToP LLC has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as PoP-ToP will address the problem of every fresh popped kernel on popcorn not being seasoned. This is a critical issue for our selected target market of Movie theaters customers that purchase fresh popped popcorn.

The Value Proposition

PoP-ToP LLC is uniquely positioned to deliver value to Movie theaters customers that purchase fresh popped popcorn.

"PoP-ToP LLC will PoP-ToP will help every customer season every popcorn kernel and enjoy the ultimate popcorn experience."

In order to be deliver on this value proposition, we PoP-ToP will not only help you season every kernel of popcorn, it has handles for easy carrying and you can take your leftover popcorn home. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the Vertical independent paper collapsing lids market. We consider our key competitors to be: There are no competitors at this time. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with PoP-ToP will help increase beverage sales, it's biodegradable, and will help keep concession seasoning stations cleaner.


Key Strategies

Over the next 6 months our focus will be to I would introduce PoP-ToP through a test marketing campaign at local movie theaters in Lansing Michigan . This task will be undertaken in the context of our broader strategy to I would concentrate on maintaining a customer relationship with local movie theaters, secure a warehouse for inventory, and purchase delivery vehicles.

These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are:

Manufacturing
Marketing


About this document
Vertical independent paper collapsing lids Business Plan
This document was created by Michael of PoP-ToP LLC using the 5 minute Busine
ss Plan App. This technology and approach is powered by HyperQuestions.

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