Imperium Cleaning 1 Page Business Plan

Clean residential homes and offices Business Plan

Imperium Cleaning 1 Page Business Plan

Overview

Imperium Cleaning has a clear business objective to develop, produce, promote and distribute Clean residential homes and offices services.

These services have been developed over 1 month with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

As a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones.

Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.

The Customer

Imperium Cleaning has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Being more attentive. This is a critical issue for our selected target market of People of higher income.

The Value Proposition

Imperium Cleaning is uniquely positioned to deliver value to People of higher income.

"Imperium Cleaning will Provides a personal cleaning experience no one else can offer."

In order to be deliver on this value proposition, we Have retained clients for over 10 years.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the Clean residential homes and offices market. We consider our key competitors to be: Merry Maids, All Brite Cleaning, . Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Competitive prices and personable experience .

Key Strategies

Over the next 6 months our focus will be to Advertise more . This task will be undertaken in the context of our broader strategy to Create one full time cleaning crew.

These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are:
Obtain 20 clients
Develop one cleaning team

About this document
Clean residential homes and offices Business Plan
This document was created by Lindsay of Imperium Cleaning using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.