Impact Fitness Company 1 Page Business Plan

Personal and Athletic Training Business Plan

Impact Fitness Company 1 Page Business Plan

Overview

Impact Fitness Company has a clear business objective to develop Personal and Athletic Training services.

These services have been developed over 2 years with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

As a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones.

Our key long term business objective is to grow revenue. Rapid revenue growth is considered the most critical and measurable business goal. At this stage of our development, we consider this to be more important than profitability growth, although both are important long term objectives.

The Customer

Impact Fitness Company has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Create a marketing program. This is a critical issue for our selected target market of High school football players.

The Value Proposition

Impact Fitness Company is uniquely positioned to deliver value to High school football players.

"Impact Fitness Company will Provide an athletic training program that will improve your overall Athletic ability."

In order to be deliver on this value proposition, we I have created a training program called the I.M.P.A.C.T Training System which designed to improve your speed,agility,power and core strength through unique blend of plyometric,dynamic and explosive movement . I have also identified through my 10 years of coaching middle school age children (12-14) the need to prepare the athlete for the transition from middle school to high school football. I have employed my training methods and produced some of the top high school freshman football player in the city, as well as top upper class men in the state and current division 1 recruits.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the Personal and Athletic Training market. We consider our key competitors to be: Velocity Sports Performance and Champion Sports Performance . Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with I have first hand access to my target athlete due too my involvement with youth organization and coaching football..

Key Strategies

Over the next 6 months our focus will be to Host a football training camp. This task will be undertaken in the context of our broader strategy to Create a program manual for the I.M.P.A.C.T Training System and Instructional training video.

These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are:
Clothing line
Training equipment

About this document
Personal and Athletic Training Business Plan
This document was created by Felando of Impact Fitness Company using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.