Kamis, 14 Maret 2013

energycallcentres 1 Page Business Plan

international telemarketing Business Plan

energycallcentres 1 Page Business Plan



Overview

energycallcentres has a clear business objective to develop, produce, promote and distribute international telemarketing services.

These services have been developed over 1 month with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

As a key component of our growth strategy we consider it critical to identify and outline our business objectives, and
 align these objectives with clear and measurable development milestones.

Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.

The Customer

energycallcentres has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as the need to acquire customers regardless of the economic climate. This is a critical issue for our selected target market of B2C and B2B services.

The Value Proposition

energycallcentres is uniquely positioned to deliver value to B2C and B2B services.

"energycallcentres will provude a service that delivers prospecrs to our cluents daily."

In order to be deliver on this value proposition, we our unique algorythmic qualification system ensures that every prospect is a viable target for our clients, who only pay for what we accomplish in this way. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the international telemarketing market. We consider our key competitors to be: 247 direct . Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Cost of our prospect generation is fixed and not hourly .


Key Strategies

Over the next 6 months our focus will be to Expand methodically at a precise ratio of 0.5 admin and IT and 3 telemarketing per client per month . This task will be undertaken in the context of our broader strategy to Franchise half of our key personell .

These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are:

obtain 20 clients
open two external franchise locations


About this document
international telemarketing Business Plan
This document was created by lawrence of energycallcentres using the 5 minute Busine
ss Plan App. This technology and approach is powered by HyperQuestions.

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