Crystal Bird's Nest 1 Page Business Plan

Bird's Nest drinks & cosmetics Business Plan

Crystal Bird's Nest 1 Page Business Plan

Overview

Crystal Bird's Nest has a clear business objective to develop, produce, promote and distribute Bird's Nest drinks & cosmetics products.

These products have been developed over 2 years with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

As a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones.

Our key long term business objective is to grow revenue. Rapid revenue growth is considered the most critical and measurable business goal. At this stage of our development, we consider this to be more important than profitability growth, although both are important long term objectives.

The Customer

Crystal Bird's Nest has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Less knowledge, expensive, hard to cook for dry nest,. This is a critical issue for our selected target market of Tante desiree.

The Value Proposition

Crystal Bird's Nest is uniquely positioned to deliver value to Tante desiree.

"Crystal Bird's Nest will A better way to a healthier life."

In order to be deliver on this value proposition, we A modern way to introduce nest in indo market, it is not a chinese way. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the Bird's Nest drinks & cosmetics market. We consider our key competitors to be: Wong coco, eka walet, many pencuci n alot of swiftlet breeders in indonesia. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Looks modern not chinese classic, less expensive, knowledge how to cook etc.

Key Strategies

Over the next 6 months our focus will be to Appoint sales manager n team, marketing team for running website n offline, focus on drinks distributions, revising packaging, finish off the bpom dinkes etc, . This task will be undertaken in the context of our broader strategy to Expand a product (dry nest with honey)
Drinks bottling
Mooncake birds nest
Fresh nest (frozen - ready to cook)
Events souvenir
Catering functions
Restaurants recipes

.

These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are:
Make a franchise
The only trusted brands for birdsnest

About this document
Bird's Nest drinks & cosmetics Business Plan
This document was created by Rica of Crystal Bird's Nest using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.