Comlink 1 Page Business Plan

Information Business Plan

Comlink 1 Page Business Plan

Overview

Comlink has a clear business objective to develop, produce, promote and distribute Information products and services.

These products and services have been developed over 12 Years with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

As a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones.

Our key long term business objective is to launch a new product. Whilst our existing products have been useful for testing the customer problem, new products are required to fully capitalise on our business potential. Our growth path is clearly oriented around the addition of new products, the development of these new products and the subsequent marketing of these. It is understood that costs will be associated with product development and marketing and these have been allowed for in our budget.

The Customer

Comlink has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as The non reliable mode of the production, storage, retrieval, maintenance, sharing and archiving of information. This is a critical issue for our selected target market of Entrepreneurs.

The Value Proposition

Comlink is uniquely positioned to deliver value to Entrepreneurs.

"Comlink will Our Services will enable you to fully focus on the core activities of your business."

In order to be deliver on this value proposition, we We have invested in skilled IT personnel dedicated to fully taking care all our customers Information requirements. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the Information market. We consider our key competitors to be: Business centers
. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Our unique customer call centers .

Key Strategies

Over the next 6 months our focus will be to Develop a strategy for the re-alignment of the company to purely information services
. This task will be undertaken in the context of our broader strategy to Invest A Million dollars in the business to realize the strategy.

These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are:
Achieve at least half a million customers
Launch a serious marketing campaign

About this document
Information Business Plan
This document was created by Phakeni of Comlink using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.