CJ Crawford 1 Page Business Plan

Any promotional products Business Plan

CJ Crawford 1 Page Business Plan

Overview

CJ Crawford has a clear business objective to develop, produce, promote and distribute Any promotional products products and services.

These products and services have been developed over 3 months with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

As a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones.

Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.

The Customer

CJ Crawford has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Other competition. This is a critical issue for our selected target market of Sports teams and local businesses.

The Value Proposition

CJ Crawford is uniquely positioned to deliver value to Sports teams and local businesses.

"CJ Crawford will We will promptly deliver the items ordered with an unforgettable customer service."

In order to be deliver on this value proposition, we We stride on satisfaction of our customers because without them we would not exist. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the Any promotional products market. We consider our key competitors to be: Other promotional and advertising companies. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with We run several different deals at all times to offer savings and our customer service is and will always be number one priority.

Key Strategies

Over the next 6 months our focus will be to Looking to expand with gaining consultants. This task will be undertaken in the context of our broader strategy to Begin to work less hours due to growth.

These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are:
Launch new discounts
Reach a referral amount of 500

About this document
Any promotional products Business Plan
This document was created by Lauren of CJ Crawford using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.