App 1 Page Business Plan

dating app Business Plan

App 1 Page Business Plan

Overview

App has a clear business objective to develop, produce, promote and distribute dating app products and services.

These products and services have been developed over 0 with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

As a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones.

Our key long term business objective is to launch a new product. Whilst our existing products have been useful for testing the customer problem, new products are required to fully capitalise on our business potential. Our growth path is clearly oriented around the addition of new products, the development of these new products and the subsequent marketing of these. It is understood that costs will be associated with product development and marketing and these have been allowed for in our budget.

The Customer

App has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as A need for deals and social buddies. This is a critical issue for our selected target market of strangers and family.

The Value Proposition

App is uniquely positioned to deliver value to strangers and family.

"App will provide great deals and social experience."

In order to be deliver on this value proposition, we I see high potential. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the dating app market. We consider our key competitors to be: Match, facebook, plentyoffish, craigslist, groupon. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Because I will and a team work hard to give customers everything they want and need.

Key Strategies

Over the next 6 months our focus will be to Website development and also media and other exposure for free and possible budget. This task will be undertaken in the context of our broader strategy to Build it to a social dating and classified sales.

These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are:
Get huge customer base
media exposure

About this document
dating app Business Plan
This document was created by care of App using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.