Mzanzi Ink 1 Page Business Plan

 

Mzanzi Ink 1 Page Business Plan

Overview

Mzanzi Ink has a clear business objective to develop, produce, promote and distribute Drawing Tattoos services.

These services have been developed over 1 Year with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

As a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones.

Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.

The Customer

Mzanzi Ink has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Body art and beauty to young adults.. This is a critical issue for our selected target market of Youth and young adults needing tattoos,..

The Value Proposition

Mzanzi Ink is uniquely positioned to deliver value to Youth and young adults needing tattoos,..

"Mzanzi Ink will Making Mzanzi Ink Tattoos to be the best in town.."

In order to be deliver on this value proposition, we Dedicated to being available at all times and anywhre for your tattoo and drawing most beautiful tattoos.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the Drawing Tattoos market. We consider our key competitors to be: Tattoo Parlours in Hatfield and in and around Sunnypark.. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with We do tattoos in the township s and we also do house calls everywhere around Pretoria..

Key Strategies

Over the next 6 months our focus will be to Mzanzi Ink will draw beautiful tattoos at reasonable prices. This task will be undertaken in the context of our broader strategy to Mzanzi Ink will make as many tattoos as possible to accrue revenue..

These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are:
Buy Complete Tattoo furniture
Secure our own building

About this document
This document was created by Vincent Gafane of Mzanzi Ink using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.