Integrity Light LLC 1 Page Business Plan

Womens and mens fashion clothing Business Plan

Integrity Light LLC 1 Page Business Plan

Overview

Integrity Light LLC has a clear business objective to promote Womens and mens fashion clothing products and services.

These products and services have been developed over 2 months with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

As a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones.

Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.

The Customer

Integrity Light LLC has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as fashion for a market value. This is a critical issue for our selected target market of men and women of all sizes.

The Value Proposition

Integrity Light LLC is uniquely positioned to deliver value to men and women of all sizes.

"Integrity Light LLC will Our customers are dressed in a fashionable manner for less."

In order to be deliver on this value proposition, we We believe in going to the source. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the Womens and mens fashion clothing market. We consider our key competitors to be: Macys, body shop, bakers,dsw and Manhattan. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Unique style always greated with and keen eye for up to date fashion. .

Key Strategies

Over the next 6 months our focus will be to Promote via internet and mobile advertising. . This task will be undertaken in the context of our broader strategy to Possibly expand contingent upon revenue goals being met..

These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are:
obtain 75 consistant customers
launch new products every 3 weeks

About this document
Womens and mens fashion clothing Business Plan
This document was created by LaTerrance of Integrity Light LLC using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.