Chartgantt 1 Page Business Plan

Project Planning Business Plan

Chartgantt 1 Page Business Plan

Overview

Chartgantt has a clear business objective to develop, produce, promote and distribute Project Planning products.

These products have been developed over 4 Years with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

As a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones.

Our key long term business objective is to grow profitability. It is critical that we balance revenue growth with the growth in our cost base. Whilst the desire for profitable growth may constrain our growth rate, it is more important that revenue growth in isolation.

The Customer

Chartgantt has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as the need for a simple and effective project scheduling (Gantt Chart) solution. This is a critical issue for our selected target market of Business People.

The Value Proposition

Chartgantt is uniquely positioned to deliver value to Business People.

"Chartgantt will simple and effective project planning in excel."

In order to be deliver on this value proposition, we exceptional planning architecture enables features not previously available without macros. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the Project Planning market. We consider our key competitors to be: Vertex 32
MS Project. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with superior product architecture.

Key Strategies

Over the next 6 months our focus will be to Chartgantt will move to a subscription pricing model to enable more effective match of customer requirements and revenue.. This task will be undertaken in the context of our broader strategy to Chartgantt will identify the most effective online marketing channels..

These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are:
Move to subscription billing
Identify preferred marketing channels

About this document
Project Planning Business Plan
This document was created by James of Chartgantt using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.