YouthFull 1 Page Business Plan

Youth Coaching & Mentoring Business Plan

YouthFull 1 Page Business Plan

Overview

YouthFull has a clear business objective to develop Youth Coaching & Mentoring services. These services have been developed over 3 months with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.

The Customer

YouthFull has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as the need to have a better sense of self to build their confidence and self-esteem. This is a critical issue for our selected target market of Young people aged 13-19 years.

The Value Proposition

YouthFull is uniquely positioned to deliver value to young people aged 13-19 years. "YouthFull will provide a system that turns young people into leaders." In order to be deliver on this value proposition, we Our DREAMS model works to help young people take full responsibility of their lives and the choices they make to become masters of destiny.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the Youth Coaching & Mentoring market. We consider our key competitors to be: WhatEver Youth Coaching

Kids Company

. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with WhatEver Youth Coaching

Kids Company

by Unique DREAMS model

Unique coaching system

Using YouthFull's model to create a systemised programmes.

Key Strategies

Over the next 6 months our focus will be to Appoint a sales manager.

Exhibit at events for young people.

Advertise via social media.

Write and publish a book

Contribute a chapter to another book

Develop and deliver the YouthFull programme incorporating the DREAMS model

. This task will be undertaken in the context of our broader strategy to Network with organisations within my industry to tab into their client base.

Contact schools/ institutions/ organisations to build and develop relationships.

Regular updates on social media.

Forming and building networks and partnerships. These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Obtain 100 customers, Launch Project, AVID Publish Book, Develop and deliver the YouthFull programme

About this document
Youth Coaching & Mentoring Business Plan
This document was created by Yaa of YouthFull using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

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