Wolf Designs 1 Page Business Plan

Shoes, gloves, accessories for hospitality Business Plan

Wolf Designs 1 Page Business Plan

Overview

Wolf Designs has a clear business objective to develop, produce, promote and distribute Shoes, gloves, accessories for hospitality products. These products have been developed over 1 month with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to launch a new product. Whilst our existing products have been useful for testing the customer problem, new products are required to fully capitalise on our business potential. Our growth path is clearly oriented around the addition of new products, the development of these new products and the subsequent marketing of these. It is understood that costs will be associated with product development and marketing and these have been allowed for in our budget.

The Customer

Wolf Designs has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Every person that works behind the bar or in the venue will all have safe, non-slip, water proof shoes and gloves.. This is a critical issue for our selected target market of Hospitality persons.

The Value Proposition

Wolf Designs is uniquely positioned to deliver value to Hospitality persons. "Wolf Designs will Provides high quality products that are fashionable yet meets every need of a venue and the staff member.." In order to be deliver on this value proposition, we There are no other products on the market that a designed just for hospitality staff that is of this quality and affordable.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the Shoes, gloves, accessories for hospitality market. We consider our key competitors to be: None. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with None by At present, we are the only people making such products. .

Key Strategies

Over the next 6 months our focus will be to With the help of a clothing/fashion designer I want to produce a shoe that is of high quality, and specific to the people who work in the hospitality industry.



There will also be a range of gloves specific to security and to glasses and bar-backs

. This task will be undertaken in the context of our broader strategy to Once the products have been designed and perfected, I want to promote them to every pub/club in WA, and have a website for online orders. These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Design and produce first product Get first sale Get 1 person in every venue to wear one product.

About this document
Shoes, gloves, accessories for hospitality Business Plan
This document was created by Allyn of Wolf Designs using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

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