Toast to Coaster 1 Page Business Plan

Coasters and wine accessories Business Plan

Toast to Coaster 1 Page Business Plan

Overview

Toast to Coaster has a clear business objective to develop, produce, promote and distribute Coasters and Wine accessories products. These products have been developed over 3 months with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow revenue. Rapid revenue growth is considered the most critical and measurable business goal. At this stage of our development, we consider this to be more important than profitability growth, although both are important long term objectives.

The Customer

Toast to Coaster has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Unique gifts. This is a critical issue for our selected target market of Women.

The Value Proposition

Toast to Coaster is uniquely positioned to deliver value to Women. "Toast to Coaster will Provide personalized unique gifts under $20." In order to be deliver on this value proposition, we provide fast personalized gifts in several styles and colors with no wait. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the Coasters and Wine accessories market. We consider our key competitors to be: Monogram shop, online shopping. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Monogram shop, online shopping by Instant personalized pretty gift under $20.00

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Key Strategies

Over the next 6 months our focus will be to attend a trade show monthly. This task will be undertaken in the context of our broader strategy to expand the products. These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Increase styles and fonts, obtain 100 repeat customers and Increase the wine section

About this document
Coasters and wine accessories Business Plan
This document was created by Rhonda of Toast to Coaster using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

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