The Parenting Center 1 Page Business Plan
Overview
The Parenting Center has a clear business objective to develop, produce, promote and distribute Court ordered training classes services. These services have been provided during the last 12 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
The Parenting Center has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Provide convenient, accessible and affordable training. This is a critical issue for our selected target market of City and state court clients needing training certificate..
The Value Proposition
The Parenting Center is uniquely positioned to deliver value to City and state court clients needing training certificate.. "The Parenting Center will Accessible, convenient and affordable services in each county.." In order to be deliver on this value proposition, we We offer training on your time and we offer mobile services.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Court ordered training classes market. We consider our key competitors to be: We offer group classes and individual classes and online training like no other provider in metro ATLANTA. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with We offer group classes and individual classes and online training like no other provider in metro ATLANTA. by Our time is our clients time to get service with our new mobile and individualized training classes. .
Key Strategies
Over the next 6 months our focus will be to Enroll students directly from each court in each metro ATLANTA county.
This task will be undertaken in the context of our broader strategy to Track clients from court to receive training classes from us online or on an individual basics.
These strategies are a tactical implementation of our expansion of our overall business goal as
outlined above.
Milestones
Measurement of the successful implementation of our expansion will be governed by measurable development milestones in each county. The milestones that will be achieved over the next 2 years are: Established as the Only provider in merto ATLANTA offering individualized court training classes. Be established as provider Offering optional mobile services in metro ATLANTA county. Be established as the only provider Offering rewards bonuses to our clients for referrals.
About this document
Court ordered training classes Business Plan
This document was created by Travis of The Parenting Center using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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