The mortgage place 1 Page Business Plan

Sub prime lending Business Plan

The mortgage place 1 Page Business Plan

Overview

The Mortgage Place has a clear business objective to produce Sub prime lending services to the credit challenged. These services have been developed over 10 years with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.

The Customer

The Mortgage Place has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as The need to create equity and cashflow instantly within your financial situation.. This is a critical issue for our selected target market of Creative Real Estate Investors.

The Value Proposition

The Mortgage Place is uniquely positioned to deliver value to Creative Real Estate Investors. "The Mortgage Place will Providing fast cashflow to their current property while finding an end buyer for their turn key (flip) investment property." In order to deliver on this value proposition, Our unique marketing system locates leads in any wave of the real estate cycle; from reo to investor to cashflow to finally and end buyer.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the Sub prime lending market. We consider our key competitors to be: Brokers, small investment syndicates, And foreign cash buyers. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with the Brokers, small investment syndicates, And foreign cash buyers by A unique and tailored system that creates instant profits for the fast pace Investor. .

Key Strategies

Over the next 6 months our focus will be to Assemble an organized team of processor, lender, escrows, title reps., agent, and most important new and/or expierance Real Estate Investors.. This task will be undertaken in the context of our broader strategy to Sell the complete business system to a few entrepranur wanting to invest in a real estate business and acquire a solid residential/ commercial property potifolio.. These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next year are: Obtain 50 new investors, Partner with 15 expierence Investors Develope 15 producing offices ran by select group of well minded real estate investors.

About this document
Sub prime lending Business Plan
This document was created by Hector of The mortgage place using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

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