ReLAX Wholesale Co. 1 Page Business Plan

Mattresses and Furniture Business Plan

ReLAX Wholesale Co. 1 Page Business Plan

Overview

ReLAX Wholesale Co. has a clear business objective to distribute Mattresses and Furniture products and services. These products and services have been developed over 3 months with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.

The Customer

ReLAX Wholesale Co. has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as a need for New, low cost mattresses. This is a critical issue for our selected target market of College students.

The Value Proposition

ReLAX Wholesale Co. is uniquely positioned to deliver value to College students. "ReLAX Wholesale Co. will offer Brand New mattresses at the lowest cost possible." In order to be deliver on this value proposition, we order product in High volume and keep overhead low. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the Mattress and Furniture market. We consider our key competitors to be: PM Mattress & Furniture

America's Mattress

Wetsteins

. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with PM Mattress & Furniture

America's Mattress

Wetsteins

by offering the same products for lower prices.

Key Strategies

Over the next 6 months our focus will be to Grow and expand advertising strategies and hire an employee.. This task will be undertaken in the context of our broader strategy to Expand into a new location.

. These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Incorporate Furniture Hire employee Expand into a new market

About this document
Mattresses and Furniture Business Plan
This document was created by Aaren of ReLAX Wholesale Co. using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

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