Platinum property 1 Page Business Plan

Professional property services Business Plan

Platinum property 1 Page Business Plan

Overview

Platinum property has a clear business objective to develop, produce, promote and distribute Professional property services services. These services have been developed over 10 years with a core focus on addressing the key customer failings and associated opportunities.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to develop brand awareness. brand awareness is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process, through marketing and building a solid reputation.

The Customer

Platinum property has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer requirements as to Take the stress out of all property dealing. This is a critical issue for our selected target market of property buyers, vendors, tenants and landlords.

The Value Proposition

Platinum property is uniquely positioned to deliver value to All property buyers, vendors, tenants and landlords. "Platinum property will Provide a professional yet friendly approach to all property dealings, with honesty integrity and ability." In order to be deliver on this value proposition, we Having identified the competition weaknesses and strengths, have perfected our business to become market leaders in modern proactive estate agency, yet retaining some traditional values. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the Professional property services market. We consider our key competitors to be: Country wide, jones and jones. . Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Country wide, jones and jones. by Being proactive in our approach and offer a total property solution combining effective marketing and latest technology, with a professional sales force.

Key Strategies

Over the next 6 months our focus will be to Become Manchester's leading one stop property company.. This task will be undertaken in the context of our broader strategy to Franchise our brand. These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Launch website Effective marketing campaign Open 5 offices

About this document
Professional property services Business Plan
This document was created by Gethin nevett of Platinum property using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

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