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Cardigan Signs 1 Page Business Plan

Overview

Cardigan Signs has a clear business objective to develop, produce, promote and distribute Vinyl Decorative Business Signs products. These products have been developed over 20 years with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.

The Customer

Cardigan Signs has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Improve customers advertising. This is a critical issue for our selected target market of Businesses, Shows, Displays.

The Value Proposition

Cardigan Signs is uniquely positioned to deliver value to Businesses, Shows, Displays. "Cardigan Signs will Help your potential customers clearly see your business." In order to deliver on this value proposition, we Cardigan Signs have been going for 20yrs delivering quality signs,quickly at very competitive rates.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the Vinyl Decorative Business Signs market. We consider our key competitors to be: Specialist Signs

Sigma Display

Bubbleworld

Sign It

Jenkins Signs

D'Sign Studio.
Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Specialist Signs

Sigma Display

Bubbleworld

Sign It

Jenkins Signs

D'Sign Studio by Already have a good returning clientele.

20yrs of experience and knowledge.

10yrs website presence.

Key Strategies

Over the next 6 months our focus will be to Advertise

Develop New Ideas

Upgrade equipment . This task will be undertaken in the context of our broader strategy to Launch new ideas

Expand Business

Review last 12 months to see if we can improve on things we have already done. These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Obtain new customers Add new designs Expand products

About this document
This document was created by Vanessa of Cardigan Signs using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.