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accessorize kids 1 Page Business Plan

Overview

Acessorize Kids has a clear business objective to distribute children's costumes and accessories products. These products have been developed over 0 with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow profitability. It is critical that we balance revenue growth with the growth in our cost base. Whilst the desire for profitable growth may constrain our growth rate, it is more important that revenue growth in isolation.

The Customer

accessorize kids has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as difficulty finding costumes in the area. This is a critical issue for our selected target market of kids 0 to 12.

The Value Proposition

accessorize kids is uniquely positioned to deliver value to kids 0 to 12. "accessorize kids will provide a quality product at an affordable price." In order to be deliver on this value proposition, we there are no other shops like it in the area. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the kids costumes and accessories market. We consider our key competitors to be: Web based business. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Web based business by The ability to see and touch items.

Key Strategies

Over the next 6 months our focus will be to Acquire a shopfront acquire stock

Update and maintain website. This task will be undertaken in the context of our broader strategy to Expand and have another shopfront . These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: shop front expand range website redevelopment

About this document
This document was created by Ebony of accessorize kids using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
Level 1, 165 Cremorne St, Richmond Vic, Australia

 

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