photographyRosaly 1 Page Business Plan
Overview
photographyRosaly has a clear business objective to develop, produce, promote and distribute photography print and photobook services. These products and services have been developed over the past year with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
photographyRosaly has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as pricing. This is a critical issue for our selected target market of Families Teenagers Couples and Mothers.
The Value Proposition
photographyRosaly is uniquely positioned to deliver value to Families Teenagers Couples and Mothers. "photographyRosaly will provide a service of quality photography sessions and prints to be proud of." In order to be deliver on this value proposition, we are very professional and dedicated to work. We also love working with customers and have a high experience level. Very passionate about photography .. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the photography market. We consider our key competitors to be: All leading photography companies like Fujifilm Snap etc. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with All leading photography companies like Fujifilm Snap etc. by unique shoots, professional editing , friendly service and having a comfortable environment .
Key Strategies
Over the next 6 months our focus will be to Advertise on Facebook and Instagram . This task will be undertaken in the context of our broader strategy to expand busines. Pay models. Better equipment again. Possibly create a website . These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Better equipment Obtain 70+ customers and to Get high feedback from customers
About this document
photography shoots prints photobooks Business Plan
This document was created by Rosalie of photographyRosaly using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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