ninth empire 1 Page Business Plan

tailored custom suits and shirts Business Plan

ninth empire 1 Page Business Plan

Overview

ninth empire has a clear business objective to develop, produce, promote and distribute tailored custom suits and shirts products. These products have been developed over the last few month with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.

The Customer

ninth empire has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as we provide clothes that fit perfectly everytime. This is a critical issue for our selected target market of professionals and athletes with different shaped bodies.

The Value Proposition

ninth empire is uniquely positioned to deliver value to professionals and athletes with different shaped bodies. "ninth empire will provide smart and well priced work and social wear." In order to be deliver on this value proposition, we our local focus and service. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the tailored custom suits and shirts market. We consider our key competitors to be: Blank Label, Modern Tailer, Blu Flame, Rosvsar Bros and Black Label. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Blank Label, Modern Tailer, Blu Flame, Rosvsar Bros and Black Label by Location, local pricing and great customer service

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Key Strategies

Over the next 6 months our focus will be to Launch our website, launch our app, launch our online marketing strategy, launch our offline strategy. This task will be undertaken in the context of our broader strategy to Expand into jeans and other accessories. These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Launch website, secure first customers Launch App, secure new customers Launch targeted channel advertising

About this document
tailored custom suits and shirts Business Plan
This document was created by Russell of ninth empire using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

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