Monica Beauty centre 1 Page Business Plan

cosmetics, salon furniture and equipment Business Plan

Monica Beauty centre 1 Page Business Plan

Overview

Monica Beauty centre has a clear business objective to distribute cosmetics, salon furniture and equipment products and services. These products and services have been developed over 11yrs with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.

The Customer

Monica Beauty centre has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as The need to provide a better service and creating customer value.. This is a critical issue for our selected target market of chain of salons, beauty parlour and spa..

The Value Proposition

Monica Beauty centre is uniquely positioned to deliver value to chain of salons, beauty parlour and spa.. "Monica Beauty centre provides Wide Range of products which allows customer to choose a better product which full fills his/her needs.." In order to be deliver on this value proposition, we have good bargaining power with our suppliers and hence we can provide products to our customer at a very reasonable price. We do not compromise on quality because we do not want to cheat our customers. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the cosmetics, salon furniture and equipment market. We consider our key competitors to be: Angel's, pawan beauty centre, madam's cosmetics and jawala cosmetic.. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Angel's, pawan beauty centre, madam's cosmetics and jawala cosmetic. by Genuine products at the best price..

Key Strategies

Over the next 6 months our focus will be to Open new branches, provide better services and maintain relationship by being in touch with the customers and visiting them frequently.. This task will be undertaken in the context of our broader strategy to Expand the business by increasing the gravity points.. These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: systematically organized business Cover all the major parlours in chennai open a new brance in North India

About this document
cosmetics, salon furniture and equipment Business Plan
This document was created by Dinesh of Monica Beauty centre using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

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