Bumpy Road Supply 1 Page Business Plan

Off road vehicle parts and accessories Business Plan

Bumpy Road Supply 1 Page Business Plan

Overview

Bumpy Road Supply has a clear business objective to distribute off road vehicle parts, accessories and services. These products and services have been identified over 25 years of off road experience to increase customer vehicle capabilities and functionality.

The Business Objectives

A key component of our growth strategy is to identify and outline our business objectives and align these objectives to measurable development milestones. Our key long term business objective is to grow revenue. Rapid revenue growth is considered the most critical and measurable business goal. At this stage of our development, we consider this to be more important than profitability growth, although both are important long term objectives.

The Customer

Bumpy Road Supply has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as providing a local retail shop selling off road parts. This is a critical issue for our selected target market of off road enthusiasts.

The Value Proposition

Bumpy Road Supply is uniquely positioned to deliver value to off road enthusiasts. "Bumpy Road Supply will provide a non-national off road parts source to the greater ABQ off road community." In order to deliver on this value proposition, we are the only local shop in ABQ solely providing off road parts and accessories. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the off road vehicle parts and accessories market. We consider our key competitors to be: 4Wheel Parts and Desert Rat.
Our understanding of these competitors will be used to refine our strategy and value proposition. We believe that we can compete effectively with 4Wheel Parts and Desert Rat by maintaining lower overhead and providing non-corporate customer experience.

Key Strategies

Over the next 6 months our focus will be to secure five new suppliers, create and publish our online retail store. These tasks will be undertaken in the context of our broader strategy to open a physical retail store and aunch our BOB product line. These strategies are a tactical implementation of our overall business goals as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next year are: Finalizing our business plan and securing funding, securing vendors, and creating cash flow.

About this document
Off road vehicle parts and accessories Business Plan
This document was created by David of Bumpy Road Supply using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

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