ANCHENCE Hair Luxe 1 Page Business Plan

Virgin Indian, Peruvian, Brazilian, and Malaysian Unprocessed hair Business Plan

ANCHENCE Hair Luxe 1 Page Business Plan

Overview

ANCHENCE Hair Luxe has a clear business objective to distribute Virgin Indian, Peruvian, Brazilian, and Malaysian Unprocessed hair products. These products have been developed over 1 year with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.

The Customer

ANCHENCE Hair Luxe has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Limited shedding, limited tangling and no corn chips smell.. This is a critical issue for our selected target market of Minority women and any woman who wears a weave.

The Value Proposition

ANCHENCE Hair Luxe is uniquely positioned to deliver value to Minority women and any woman who wears a weave. "ANCHENCE Hair Luxe will The hair last over a year." In order to be deliver on this value proposition, we The relationship we have with the top manufacturer in the world who produces 5a hair. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the Virgin Indian, Peruvian, Brazilian, and Malaysian Unprocessed hair market. We consider our key competitors to be: Other sellers of Indian, Malaysian, Brazilian, and Peruvian hair. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Other sellers of Indian, Malaysian, Brazilian, and Peruvian hair by The relationship we have with the top hair manufacturer in the world and the low wholesale prices they provide.

Key Strategies

Over the next 6 months our focus will be to Selling our hair online through a website, social media and to hair salon customers.. This task will be undertaken in the context of our broader strategy to Opening up an actual shop where customers can come to purchase the hair will be beneficial to customers. These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Visiting different salons daily New customers everyday Marketing online

About this document
Virgin Indian, Peruvian, Brazilian, and Malaysian Unprocessed hair Business Plan
This document was created by Che' Bledsoe of ANCHENCE Hair Luxe using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

Plan your next project at http://www.chartgantt.com for the best excel gantt charts.