AgroCorp 1 Page Business Plan

Coconut Shell Business Plan

AgroCorp 1 Page Business Plan

Overview

AgroCorp has a clear business objective to distribute Coconut Shell products and services. These products and services have been developed over 3 years with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire a solid customer base. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.

The Customer

AgroCorp has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as to have high quality, continuous supply at a very competitive and stable price. This is a critical issue for our selected target market of activated carbon manufacturer.

The Value Proposition

AgroCorp is uniquely positioned to deliver value to activated carbon manufacturer. "AgroCorp will ensure a continuous and timely supply of coconut shell with Just In Time logistic method." In order to be delivered on this value proposition, we with our network synergy, will assure the continuity of the supply chain remain intact. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the Coconut Shell market. We consider our key competitors to be: ABC Sdn. Bhd. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with ABC Sdn. Bhd. by our network strength and effectiveness.

Key Strategies

Over the next 6 months our focus will be to market our supply capability and expertise through out the nation. This task will be undertaken in the context of our broader strategy to establish at least 5 new customers. These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Preferred coconut shell supplier. Zero late delivery and price stability.

About this document
Coconut Shell Business Plan
This document was created by Muhammad Suhaimi of AgroCorp using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

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