Stonewall's Supplies 1 Page Business Plan

Sutlery Business Plan

Stonewall's Supplies 1 Page Business Plan

Overview

Stonewall's Supplies has a clear business objective to produce sutlery products. These products have been developed over a few months with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.

The Customer

Stonewall's Supplies has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer need as reenactment equipment. This is a critical issue for our selected target market of reenactors.

The Value Proposition

Stonewall's Supplies is uniquely positioned to deliver value to reenactors. "Stonewall's Supplies will supply great authentic products that are reliable." In order to deliver on this value proposition, we are proudly family owned and strive for competitive pricing. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the Sutlery market. We consider our key competitor to be: Regimental Quartermaster. Our understanding of this competitor has been used to refine our strategy and value proposition. We believe that we can compete effectively with Regimental Quartermaster by having the want to keep history alive with in families and the love of the hobby.

Key Strategies

Over the next 6 months our focus will be to market and supply. This task will be undertaken in the context of our broader strategy to expand product line. These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Open for business Retain trustworthy suppliers Expand business and product line

About this document
Sutlery Business Plan
This document was created by Kathy of Stonewall's Supplies using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

Plan your next project at http://www.chartgantt.com for the best excel gantt charts.