Meritranker.com 1 Page Business Plan

Self assessment Business Plan

Meritranker.com 1 Page Business Plan

Overview

Meritranker.com has a clear business objective to develop, produce, promote and distribute Self assessment services. These services have been developed over 1 year with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow revenue. Rapid revenue growth is considered the most critical and measurable business goal. At this stage of our development, we consider this to be more important than profitability growth, although both are important long term objectives.

The Customer

Meritranker.com has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Study Preparation. This is a critical issue for our selected target market of Professional Exam.

The Value Proposition

Meritranker.com is uniquely positioned to deliver value to Professional Exam. "Meritranker.com will Learn, Unlearn & Relearn." In order to be deliver on this value proposition, we Learn Concepts, Unlearn wrong & Relearn right. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the Self assessment market. We consider our key competitors to be: Guaranteed Success. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Guaranteed Success by Guranteed Success..



Commitment for excellence.

Key Strategies

Over the next 6 months our focus will be to Appoint team

Promote Meritranker

. This task will be undertaken in the context of our broader strategy to Introduce New Product

Expand into new territory. These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: First 100 students Cross Rs.10,00,00 Education Award

About this document
Self assessment Business Plan
This document was created by Sanjay of Meritranker.com using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

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