LMLR Quilting 1 Page Business Plan
Overview
LMLR Quilting has a clear business objective to produce Long arm quilting service. services. These services have been developed over 0 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
LMLR Quilting has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as The need to have quilt tops quilted by quilters across Ameica.. This is a critical issue for our selected target market of Quilters.
The Value Proposition
LMLR Quilting is uniquely positioned to deliver value to Quilters. "LMLR Quilting will We offer high quality quilting services for quilters.." In order to be deliver on this value proposition, we We offer many patterns, computerized quilting and accuracy .. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Long arm quilting service. market. We consider our key competitors to be: Other small businesses such as mine. There are no large companies doing this service.. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Other small businesses such as mine. There are no large companies doing this service. by We offer the highest quality thread, service, batting and backing..
Key Strategies
Over the next 6 months our focus will be to We will advertise on the Internet, attend trade shows, solicit business from quilting clubs.. This task will be undertaken in the context of our broader strategy to Expand to two machines. . These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Obtain 15 quilts per month to quilt. Obtain a good reputation in the quilting community Launch the business.
About this document
Long arm quilting service. Business Plan
This document was created by Lisa of LMLR Quilting using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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