J.L.C. Limited 1 Page Business Plan

High end women's blazers Business Plan

J.L.C. Limited 1 Page Business Plan

Overview

J.L.C. Limited has a clear business objective to develop, produce, promote and distribute High end women's blazers products. These products have been developed over 2 months with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.

The Customer

J.L.C. Limited has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as The need for on trend fashionable high quality work wear. This is a critical issue for our selected target market of Professional fashion conscious women.

The Value Proposition

J.L.C. Limited is uniquely positioned to deliver value to Professional fashion conscious women. "J.L.C. Limited will Provide a line of tailored garments empowering the wearer giving that professional but fashionable look and feel." In order to be deliver on this value proposition, we Our unique take on tailoring, provides women with the opportunity to dress to kill whilst remaining feminine and professional. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the High end women's blazers market. We consider our key competitors to be: Zara, Balmain, Cos, Austin Reed, Armani, . Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Zara, Balmain, Cos, Austin Reed, Armani, by Unique, exclusive, tailored, well fitting, high quality, professional but feminine and sexy .

Key Strategies

Over the next 6 months our focus will be to Implement a marketing strategy which specifically targets desired customers and build the brand's presence and establish it as a one of the market leaders in women's tailoring and blazers . This task will be undertaken in the context of our broader strategy to Once the blazers and the brand are established, launch a line of women's tailored suits. Expand the blazer line by offering more variation. As the initial blazers will be aimed at the higher end of the market, produce a line of blazers to have a presence in the retail market . These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Launch blazers Obtain a loyal customer base Launch tailored suits

About this document
High end women's blazers Business Plan
This document was created by Johanna of J.L.C. Limited using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

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