GM Parts Dept. 1 Page Business Plan

GM automotive parts and accesories Business Plan

GM Parts Dept. 1 Page Business Plan

Overview

GM Parts Dept. has a clear business objective to distribute GM automotive parts and accessories. This service has been developed over 90 years with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow revenue. Rapid revenue growth is considered the most critical and measurable business goal. At this stage of our development, we consider this to be more important than profitability growth, although both are important long term objectives.

The Customer

GM Parts Dept. has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as having the proper inventory at the right time. This is a critical issue for our selected target market of automotive repair facility.

The Value Proposition

GM Parts Dept. is uniquely positioned to deliver value to the automotive repair faciliy. "GM Parts Dept. will Provide professional service, large delivery fleet, large inventory, and competitive discounts." In order to deliver on this value proposition, we have 10 automotive brands under one roof so that we can deliver all of your needs from one source. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the GM automotive parts and accesories market. We consider our key competitors to be: Chevrolet, Buick, and GMC dealers. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Chevrolet, Buick, and GMC dealers by Consolidated delivery and service center.

Key Strategies

Over the next 6 months our focus will be to Consolidate parts warehouse. This task will be undertaken in the context of our broader strategy to Expand wholesale parts to include truckload programs and maximize profit. These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: All parts stocked and ready for sell 250,000 in wholesale parts sales 500,000 in wholesale parts sales

About this document
GM automotive parts and accesories Business Plan
This document was created by Ken of GM Parts Dept. using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

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