Fusion Catering 1 Page Business Plan

Event Planning Business Plan

Fusion Catering 1 Page Business Plan

Overview

Fusion Catering has a clear business objective to produce Event Planning services. These services have been developed over 1 year with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.

The Customer

Fusion Catering has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as the need to create an amazing event. This is a critical issue for our selected target market of people launching events.

The Value Proposition

Fusion Catering is uniquely positioned to deliver value to people launching events. "Fusion Catering will provide a memorable event that will last a lifetime." In order to be deliver on this value proposition, we our service is a one stop shop for events. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the Event Planning market. We consider our key competitors to be: Devine Affairs and Applause Catering. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Devine Affairs and Applause Catering by Foods from different cultures elegantly fused into a gourmet eating experience .

Key Strategies

Over the next 6 months our focus will be to Acquire a building, licensing and kitchen equipment. This task will be undertaken in the context of our broader strategy to Expand into having enough clientele that grosses $10,000.00 per month after expenses.. These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: launch company obtain 100 customers expand with a food truck.

About this document
Event Planning Business Plan
This document was created by Trae of Fusion Catering using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

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