East Ky. Window Cleaning 1 Page Business Plan

Commercial and Residential Window Cleaning Business Plan

East Ky. Window Cleaning 1 Page Business Plan

Overview

East Ky. Window Cleaning has a clear business objective to produce Commercial and Residential Window Cleaning services. These services have been developed over two years with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.

The Customer

East Ky. Window Cleaning has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as a lack of superior window cleaning service and affordability. This is a critical issue for our selected target market of home and small business owners.

The Value Proposition

East Ky. Window Cleaning is uniquely positioned to deliver value to home and small business owners. In order to deliver on this value proposition, we have several years experience and are a pioneer of commercial window cleaning services. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the Commercial and Residential Window Cleaning market. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete and are the best window cleaning company because we employ the best window cleaning technologies and methods to date.

Key Strategies

Over the next 6 months our focus will be to door to door flyers

radio advertisements

word of mouth

telephone solicitation . This task will be undertaken in the context of our broader strategy to bid commercial jobs with the state and local business such as hospitals, churches, schools and restaurants. These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Acquire customer base. Assemble small trustworthy crew of competent workers. Acquire equipment for large commercial jobs

About this document
Commercial and Residential Window Cleaning Business Plan
This document was created by Kevin of East Ky. Window Cleaning using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

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