Chocolate Bar 1 Page Business Plan

Gourmet artisan chocolate bars Business Plan

Chocolate Bar 1 Page Business Plan

Overview

Chocolate Bar has a clear business objective to distribute gourmet, artisanal chocolate bar products. This product marketing idea has been developed over 6 months with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow profitability. It is critical that we balance revenue growth with the growth in our cost base. Whilst the desire for profitable growth may constrain our growth rate, it is more important that revenue growth in isolation.

The Customer

Chocolate Bar has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as having access to a variety of gourmet, hand-made chocolate bars in a unique setting. This is a critical issue for our selected target market of upscale chocolate lovers with discretionary income and an appreciation of the bean-to-bar chocolate-making process. If an understanding and appreciation of this process has not yet been realized, Chocolate Bar intends to do so through marketing and in-store experiential learning.

The Value Proposition

Chocolate Bar is uniquely positioned to deliver value to upscale buyers with discretionary income. "Chocolate Bar will provide a unique chocolate-buying experience." In order to deliver on this value proposition, we will have access to a large group of artisanal chocolate makers from around the world. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the gourmet artisanal chocolate bar market. We consider our key competitors to be: Specialty retail shops, health food stores and large retail chains. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with specialty retail shops, health food stores and large retail chains by offering the largest selection of quality chocolate bars from around the world in a sophisticated and customer-focused atmosphere. Unlike our competitors, we will provide the most product-centric experience a fine chocolate-seeking customer can have.

Key Strategies

Over the next 6 months our focus will be to market and sell chocolate bars to an upscale clientele by opening a specialty store. This task will be undertaken in the context of our broader strategy to expand our offering and selection. These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Cultivate wholesale relationship with at least 25 chocolatiers, find retail space in which to launch a chocolate-centric boutique and incorporate technology with selection by offering customers the opportunity to define and identify personal preferences.

About this document
Gourmet artisan chocolate bars Business Plan
This document was created by Christopher of Chocolate Bar using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

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