Avon Personal Empowerment Consultants 1 Page Business Plan

Avon Products, Empowerment Consulting Business Plan

Avon Personal Empowerment Consultants 1 Page Business Plan

Overview

Avon Personal Empowerment Consultants has a clear business objective to develop, produce, promote and distribute Avon Products, Empowerment Consulting products and services. These products and services have been developed over 2 Months with a core focus on addressing issues affecting women with low to moderate income and to offer a small business opportunity that will strengthen and or produce additional income leading toward self-sufficiency.

The Business Objectives

Our key long term business objective is to acquire new clients, both individuals and small businesses. Client acquisition is considered to be the critical activity and we are seeking to grow the number of clients. We understand that client growth could be at the expense of profitability, and that there is a cost associated with client acquisition. Our long term objective is to build a clear client acquisition process.

The Customer

Avon Personal Empowerment Consultants has been created with a clear focus on the needs of our clients. Through a structured client discovery process, we have validated the key issue to serving our clients as Empowering women through personal mentoring and offering a business opportunity. This is a critical issue for our selected target market of Stay At Home Moms or women who desire to work from home or start a business.

The Value Proposition

Avon Personal Empowerment Consultants is uniquely positioned to deliver value to Stay At Home Moms and women desiring to work from home and/or start a small business. "Avon Personal Empowerment Consultants will Build a business that produces residual income with small investment." In order to effectively implement this, we offer Personal and business coaching for the first year to ensure success. Personal mentoring and coaching is not just from a business perspective, but addresses issues affecting the whole person or family situation. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the Avon Products, Empowerment Consulting market. We consider our key competitors to be: Work From Home Companies, MLM's. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Work From Home Companies, MLM's by Personal Coaching and Mentoring, Assistance with Set-up and Launch.

Key Strategies

Over the next 6 months our focus will be Social Media Promotion combined with an aggressive
Targeted Mailing Campaign. This task will be undertaken in the context of our broader strategy to Open a physical location. These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Secure 100 New Clients, Open Physical Location, and Launch 3 New Products that address newly discovered areas of personal and business growth.

About this document
Avon Products, Empowerment Consulting Business Plan
This document was created by Sonja of Avon Personal Empowerment Consultants using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

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