WRK 1 Page Business Plan

Men's clothing with designer quality at a low price Business Plan

WRK 1 Page Business Plan

Overview

WRK has a clear business objective to develop Men's clothing with designer quality at a low price products.

These products have been developed over 2 years with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

As a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones.

Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.

The Customer

WRK has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Although the market is rebounding, the world has changed. Consumers, today, seek value. They are tired of buying into false, undelivered ideals. WRK promises value, and purposeful low-priced quality garments.. This is a critical issue for our selected target market of Wealthy men with aesthetic interests.

The Value Proposition

WRK is uniquely positioned to deliver value to Wealthy men with aesthetic interests.

"WRK will Provide clothing that is created with purpose. WRK products are authentic, versatile, and unparalleled in design. The clothing speaks for itself, but furthermore, the superior-quality-promise made by WRK comes at a low price.."

In order to be deliver on this value proposition, we Unique style and a managerial team of the most diversified and creative skill-sets. Namely, the WRK founder and Creative Director, Matteo Gottardi.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the Men's clothing with designer quality at a low price market. We consider our key competitors to be: Gant, Rag & Bone, Bespoken, Hudson, BLK DNM, Band of Outsiders, wings+horns, and several others. . Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Distribution channels, such as leading department stores Neiman Marcus, Bloomingdales, Nordstrom, and Saks Fifth Avenue. On another note, the experience at WRK cannot be stressed enough. .

Key Strategies

Over the next 6 months our focus will be to In order to expand brand awareness, the company must take a number of steps towards building an image. W.R.K's marketing campaign will be focused on two strategies: traditional marketing methods, and less conventional efforts (also referred to as grass-roots marketing). . This task will be undertaken in the context of our broader strategy to 12 months from now, WRK hopes to have increased brand awareness, an accurate and well-recognized brand image, a media-kit for PR, and a growth in overall sales and customer base..

These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are:
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About this document
Men's clothing with designer quality at a low price Business Plan
This document was created by Luca of WRK using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.