Working Mother's Helper 1 Page Business Plan

Organizing and Cleaning Business Plan

Working Mother's Helper 1 Page Business Plan

Overview

Working Mother's Helper has a clear business objective to produce Organizing and Cleaning services.

These services have been developed over 6 months with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

As a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones.

Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.

The Customer

Working Mother's Helper has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as freeing up time, eliminating stress, organizing, and promoting a cleaner lifestyle.. This is a critical issue for our selected target market of busy families.

The Value Proposition

Working Mother's Helper is uniquely positioned to deliver value to busy families.

"Working Mother's Helper will Clean and organize space giving back the time and relieving the stress created by a hectic 21st century life.."

In order to be deliver on this value proposition, we We have a unique system personally developed by Jessie and I, as well as pricing that beats out all of our major competitors, and that we truely care about our customers, their needs and financial constraints. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the Organizing and Cleaning market. We consider our key competitors to be: Molly Maids, and St. Charles Cleaning Authority. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with We offer an organizing service on top of our amazing cleaning service, and we understand/respect our target market.

Key Strategies

Over the next 6 months our focus will be to Hire a new internet marketing firm, promote customer feed back on our social media sitessites as well as on sites such as angies list, direct mail, and flyer canvassing campaigns. This task will be undertaken in the context of our broader strategy to Hire staff to keep up with increasing client demand, explore more networking options, expand service areas..

These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are:
Obtain 5clients a week
Obtain 15 clients a week

About this document
Organizing and Cleaning Business Plan
This document was created by Jacob of Working Mother's Helper using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.