Whoa Baby! 1 Page Business Plan

Baby and Kids Clothes Business Plan

Whoa Baby! 1 Page Business Plan

Overview

Whoa Baby! has a clear business objective to distribute Baby and Kids Clothes products. These products have been developed over time with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow profitability. It is critical that we balance revenue growth with the growth in our cost base. Whilst the desire for profitable growth may constrain our growth rate, it is more important that revenue growth in isolation.

The Customer

Whoa Baby! has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as the need to fashionably clothe children at affordable prices. This is a critical issue for our selected target market of parents.

The Value Proposition

Whoa Baby! is uniquely positioned to deliver value to Mothers. "Whoa Baby! will provide quality children's clothes at affordable price.." In order to deliver on this value proposition, we offer great quality clothes at affordable prices as well as a monthly clothing delivery service. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the Baby and Kids Clothes market. We consider our key competitors to be: Cotton On Kids, Pumpkin Patch, Target, Kmart etc. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Cotton On Kids etc by the convenience of our online store and affordable pricing.

Key Strategies

Over the next 6 months our focus will be to advertise and grow through social media.. This task will be undertaken in the context of our broader strategy to expand into catalogue advertising.. These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: take 500 orders, take 1000 orders and grow our customer base.

About this document
Baby and Kids Clothes Business Plan
This document was created by Katy of Whoa Baby! using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.